Ten Graphic Design Paradoxes
Comments My good design-friend empathy shows up again at number 3:
03: If we want to educate our clients about design, we must first educate ourselves about our clients. When I hear designers say that “we must educate our clients”, I want to break out in hives. Instead of educating our clients, we must educate ourselves in the ways of our clients. Then — and only then — will clients take us seriously.
(via snooz3r:xcelsior:Cubicle17)
